Emma Watsons new design Instagram will include just ecofriendly brands CampaignLive

“After witnessing the deplorable conditions of factory workers in Bangladesh, Emma Watson made a choiceu2014to wear only sustainable fashion on the red carpet. Now, the actress, model and U.N. Goodwill Ambassador is using her celebrity to endorse fashion brands that use sustainable materials in a new Instagram account.
Brands that donu2019t practice being eco-conscious wonu2019t find themselves in this feed or flaunted by the megastar, who currently has more than 23.6 million followers on Instagram.
Called The Press Tour, the account follows Watson and her fashion choices at all her publicity events leading up to the March 17th premiere of “Beauty and the Beast.” Launched two days ago, the account only has three photos so far. Still, it already has more than 276,000 followers.
About to set off on day one of the @beautyandthebeast press tour with Team Watson… Hello Paris! Bonjour! I’ve started a new Instagram called @the_press_tour so you can follow our journey. I hope you enjoy seeing what goes on behind the scenes. It takes a village! Love, Emma A post shared by Emma Watson (@emmawatson) on Feb 19, 2017 at 8:05am PST”

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