Emma Watsons new mold Instagram will highlight just ecofriendly brands PRWeek

“Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the “Beauty and the Beast” star’s posts.
After witnessing the deplorable conditions of factory workers in Bangladesh, Emma Watson made a choiceu2014to wear only sustainable fashion on the red carpet. Now, the actress, model and U.N. Goodwill Ambassador is using her celebrity to endorse fashion brands that use sustainable materials in a new Instagram account.
Brands that donu2019t practice being eco-conscious wonu2019t find themselves in this feed or flaunted by the megastar, who currently has more than 23.6 million followers on Instagram.
Called The Press Tour, the account follows Watson and her fashion choices at all her publicity events leading up to the March 17th premiere of “Beauty and the Beast.” Launched two days ago, the account only has three photos so far. Still, it already has more than 276,000 followers.”

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